Influencer marketing company Later acquires Mavely, which pays commissions to social-media creators for the sales they generate, for $250M in cash and stock (Katie Deighton/Wall Street Journal)

Katie Deighton / Wall Street Journal:
Influencer marketing company Later acquires Mavely, which pays commissions to social-media creators for the sales they generate, for $250M in cash and stock  —  Later, an influencer and social-media marketing company, acquired social commerce app Mavely for $250 million

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