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An essay on the history, theory, progress, and potential of world models, a prominent theme at Nvidia GTC 2026, co-written by General Intuition CEO Pim de Witte (Not Boring by Packy McCormick)

Not Boring by Packy McCormick : An essay on the history, theory, progress, and potential of world models, a prominent theme at Nvidia GTC...

22 March 2026

An essay on the history, theory, progress, and potential of world models, a prominent theme at Nvidia GTC 2026, co-written by General Intuition CEO Pim de Witte (Not Boring by Packy McCormick)

Not Boring by Packy McCormick:
An essay on the history, theory, progress, and potential of world models, a prominent theme at Nvidia GTC 2026, co-written by General Intuition CEO Pim de Witte  —  Welcome to the 458 newly Not Boring people who have joined us since our last essay!  Join 260,170 smart, curious folks by subscribing here:

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Elon Musk announces Terafab, an Austin-based project run by Tesla and SpaceX to manufacture robotics, AI, and space data center chips for Tesla, xAI, and SpaceX (Bloomberg)

Bloomberg:
Elon Musk announces Terafab, an Austin-based project run by Tesla and SpaceX to manufacture robotics, AI, and space data center chips for Tesla, xAI, and SpaceX  —  Elon Musk said his Terafab project — a grand plan to eventually manufacture his own chips for robotics, artificial intelligence …

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Speaking at a Beijing forum, Tim Cook praised Apple's partners and developers in China, a week after Chinese state media labeled the App Store "monopolistic" (Bloomberg)

Bloomberg:
Speaking at a Beijing forum, Tim Cook praised Apple's partners and developers in China, a week after Chinese state media labeled the App Store “monopolistic”  —  Apple Inc. Chief Executive Officer Tim Cook commended Chinese developers and the company's partners in the country …

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Cloaked, which offers security and privacy services such as VPNs, raised a $375M Series B in a mix of equity and growth funding, for enterprise expansion (Ivan Mehta/TechCrunch)

Ivan Mehta / TechCrunch:
Cloaked, which offers security and privacy services such as VPNs, raised a $375M Series B in a mix of equity and growth funding, for enterprise expansion  —  Consumer-facing security tools often focus on one kind of modality, such as password protection, VPNs, or identity management.

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Hands-on with Gemini task automation on mobile: it's super impressive despite being very slow and failing at some tasks; it can order food, book Ubers, and more (Allison Johnson/The Verge)

Allison Johnson / The Verge:
Hands-on with Gemini task automation on mobile: it's super impressive despite being very slow and failing at some tasks; it can order food, book Ubers, and more  —  It took nine minutes to order my dinner, but it still feels like the future. … I've been testing out Gemini's new task automation …

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How gig apps like Kled AI, Silencio, Neon Mobile, and Luel AI pay users for data that AI companies can use to train models, from phone calls to videos of places (Shubham Agarwal/The Guardian)

Shubham Agarwal / The Guardian:
How gig apps like Kled AI, Silencio, Neon Mobile, and Luel AI pay users for data that AI companies can use to train models, from phone calls to videos of places  —  Gig AI trainers worldwide are selling moments of their lives, including calls and texts, to AI companies for quick cash

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21 March 2026

A look at "tokenmaxxing", a status game where employees at a number of companies compete on leaderboards to show how much AI they're using (Kevin Roose/New York Times)

Kevin Roose / New York Times:
A look at “tokenmaxxing”, a status game where employees at a number of companies compete on leaderboards to show how much AI they're using  —  An engineer at OpenAI processed 210 billion “tokens” — enough text to fill Wikipedia 33 times — through the company's artificial intelligence models …

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Social media accounts showing AI-generated women as pro-Trump soldiers, truckers, and cops have gone viral, with thousands appearing to believe they are real (Drew Harwell/Washington Post)

Drew Harwell / Washington Post:
Social media accounts showing AI-generated women as pro-Trump soldiers, truckers, and cops have gone viral, with thousands appearing to believe they are real  —  The beautiful Army blonde Jessica Foster has posed with an F-22 Raptor fighter jet, donned camouflage in the desert and walked …

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Sources: advertisers that bought ChatGPT's first ad campaigns say the process was low tech and that they haven't received much data showing if their ads worked (Catherine Perloff/The Information)

Catherine Perloff / The Information:
Sources: advertisers that bought ChatGPT's first ad campaigns say the process was low tech and that they haven't received much data showing if their ads worked  —  As OpenAI prepares to open up ad sales to more marketers next month, it is trying to address what some advertisers say was lacking in the initial ad sales offering.

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Lux Optics CEO Ben Sandofsky sues his co-founder Sebastiaan de With, now a part of the design team at Apple, alleging improper use of funds and stolen IP (Aaron Tilley/The Information)

Aaron Tilley / The Information:
Lux Optics CEO Ben Sandofsky sues his co-founder Sebastiaan de With, now a part of the design team at Apple, alleging improper use of funds and stolen IP  —  Last summer, Apple held talks to acquire Lux Optics, a tiny startup that makes Halide, one of the most popular and critically acclaimed camera apps in the App Store.

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